Cross-Platform Digital Visibility of Indonesian Musicians: Managerial Implications from Spotify, YouTube, and TikTok

Abstract

This study examines the cross-platform digital visibility of Indonesian musicians and derives managerial implications from synchronized public chart data. An exploratory quantitative design was applied to a one-week snapshot ending 27 August 2026. The revised baseline is defined as 30 Spotify track entries rather than 30 unique musicians because repeated artists are present in the retained chart data. Inferential analysis uses 11 tracks that appeared on both Spotify Weekly Indonesia and YouTube Weekly Indonesia. Spotify and YouTube ranks were compared with Spearman correlation, while weekly stream volumes were examined with Pearson correlation, confidence intervals, and sensitivity checks. TikTok sound data were retained as an auxiliary illustration of social discovery. Spotify and YouTube ranks were positively associated (rho = 0.691, p = 0.019), and weekly stream volumes showed a strong positive association (r = 0.894, p < 0.001; 95% CI 0.635 to 0.972). The relationship remained positive after log transformation and leave-one-out checks. Rank gaps nevertheless reveal uneven platform visibility, with "MMG" showing substantially stronger relative visibility on YouTube. The article operationalizes a signed cross-platform rank gap and treats multi-track chart presence as preliminary portfolio breadth rather than longitudinal retention. The contribution is a cautious diagnostic framework for coordinated audience management that separates social discovery, audiovisual visibility, audio consumption, and portfolio breadth without claiming causal audience conversion.